ASICS Gel-Cumulus 16 Pop-Up Experience
In a world where cities move at the speed of burnout, ASICS and STUDIO1212 create a deliberate interuption: a moment of pause. A pop-up space at Plaza Senayan that invites people to slow down, reconnect with themselves and rediscover energy, mirroring the dual comfort and propulsion of the GEL-CUMULUS 16.
This experience will take the form of a multi-sensory, modular installation set in high-traffic, high-stress urban areas, an architectural spectacle designed to host mindfulness-driven activities that reflect ASICS' core Japanese values.
Creative Director: M. Hilmi
Jr. Art Director: Monica Ivana
Graphic Designer: Meidina Sabila
Content Strategist: Febrina Anindita
Content Specialist: Felicia Melody
Event Photographer: Agung Hartamurti, Ardi Widja, Okky Putra, Jin Panji
Planner Lead: Harsya Andhika
Sr. Account Manager: Arvian Minanda
Account Executive: Hanif Falah
Architectural Studio: FFFAAARRR
Workshop Facilitators: Chontea & Co., Grafis Huru Hara, Lost in Clay
Jr. Art Director: Monica Ivana
Graphic Designer: Meidina Sabila
Content Strategist: Febrina Anindita
Content Specialist: Felicia Melody
Event Photographer: Agung Hartamurti, Ardi Widja, Okky Putra, Jin Panji
Planner Lead: Harsya Andhika
Sr. Account Manager: Arvian Minanda
Account Executive: Hanif Falah
Architectural Studio: FFFAAARRR
Workshop Facilitators: Chontea & Co., Grafis Huru Hara, Lost in Clay