Live it Up! This is UT!
UT is UNIQLO's year-round graphic T-shirt line, built around licensed titles from film, music, art, and cultural archives. Live It Up! This is UT!, is a YouTube-based talk show designed to give space for real conversations around each collection–focusing less on product features and more on what these titles mean to people who engage with them.
Hosted by Ryo Wicaksono, each 15-20 minute episode invited public figures from different pop-culture communities to discuss their personal connection to a particular UT collection. The treatment was simple so that the attention focused on the subject matter: a seated conversation, minimal editing, visual treatments that referenced the drop.
Creative Director: M. Hilmi
Content Lead: Ken Jenie
Lead of Planner: Harsya Andhika
Jr. Content Strategist: Stefano Abbas
Copywriter: Bivisyani Questibrilia, Satriyo Nugroho
Art Director: Guntur Kiswanto
Graphic/Motion Designer: Meidina Sabila
Video Director & Editor: Agung Hartamurti
Camera Operator: Agung Hartamurti, Alvin Lee, Jeremy C.T. Aihery, Ardy Graha Pinem
Gaffer: Alvin Lee
Best Boys: Rizky Gumilang, Aditia Yoga Permana
Colorist: Hasan Hanafie
Soundman & Mixing: Adji Utomo
Account Manager: Arvian Minanda
Senior Account Executive: Dinda Alyzha
Account Executive: Ragil Sinatrio
Content Lead: Ken Jenie
Lead of Planner: Harsya Andhika
Jr. Content Strategist: Stefano Abbas
Copywriter: Bivisyani Questibrilia, Satriyo Nugroho
Art Director: Guntur Kiswanto
Graphic/Motion Designer: Meidina Sabila
Video Director & Editor: Agung Hartamurti
Camera Operator: Agung Hartamurti, Alvin Lee, Jeremy C.T. Aihery, Ardy Graha Pinem
Gaffer: Alvin Lee
Best Boys: Rizky Gumilang, Aditia Yoga Permana
Colorist: Hasan Hanafie
Soundman & Mixing: Adji Utomo
Account Manager: Arvian Minanda
Senior Account Executive: Dinda Alyzha
Account Executive: Ragil Sinatrio